Body language betrays the message in this ad clip
When casting a lifestyle video it’s best to use models who are happy with what they’re doing, and ideally each other.
This poor woman clearly detests the man or the food (since she’s a professional model we can ignore the environment). People don’t need to understand body language to respond to it, and the subliminal message here – that of the woman’s discomfort – will override any positive intent.
I’ve wanted to share critiques of the things I see around me for some time. If you have suggestions please let me know in the comments.