27th January, 2016

I am a fine arts photographer, journalist and social entrepreneur who is fascinated by how human beings react to and anticipate risks and extremes. There are two sides to my work; the fluffy fun side (dance, travel, adventure and cultures) and the risk management side (systemic, organisational and business risks, race, health and youth).

I am continually asking myself the following questions; How can I best help others understand and enjoy the things I’m passionate about? How can I get the best from my subjects irrespective of their cultures and countries of origin? How can I respect and comply with local copyright laws and privacy mores while communicating engagingly? How can I build my following organically with the minimum of extra work.

I can’t imagine leaving dance photography, but that’s not all I am. Everything I see is informed by my passions, my work and my experience. This blog started because I wanted to share my dance photographs and my enthusiasm for dance, and grew because there is nowhere else I can write about many of the things that are interesting (such as the young talented dancers I meet who really need your support or the reasons why tango DJs choose the music they do, their intents and motivations). As I’ve grown the blog has been changing. I’m sure it will continue to evolve.

I hope you like it.

21st August 2015

Fascinated by people, dance, risk and extremes, I am a prize winning photographer, frequently published journalist, programme, festival and project manager. I’ve created and managed community arts projects (one of my smaller works featuring locals and their haunts has become a fixture in The George, Wanstead), been a programme manager at the highest level (such as consolidating British Rail Signaling Systems, consolidating the infrastructure of merged banks and bringing together information from Shell’s 54 operating companies into what might have been the first large data warehouse) and have recently coordinated the first borough-wide multi site dance festival in an East London borough. I’ve produced books as diverse as The Joy Of Dance (Summersdale) and Qualitative Risk Management Techniques (APM Group), am working on a book of dance photography (working title My First, My Last), enjoy pitching and writing everything from short photo-features to academic papers, had my images in dedicated and shared exhibitions as well as a variety of front covers and double page spreads, and have fulfilled commissions for commercial and private work including brochures, portraits, adverts and exhibition stands.

I enjoy communicating with people both directly and through social media and find it difficult to resist a challenge. This is particularly true if it’s doing something that has not been done before or if the challenge is perceived as very difficult or impossible. That is why I’m working on recovering the same pro-athletic level of fitness I had before falling ill 5 years ago, why I plan to trek into Central Borneo in 2016 and why I’ve developed my current long term strategy (watch this space).

Many people seem to think that my projects are unconnected.

I assure you that they’re not.

1st October 2013

My name is Carole Edrich, while I expect my images to speak for themselves you might be interested to know that I specialised in dance, travel, communities and culture for a number of years but have recently decided to limit the travel to that related to dance, cycling and particular projects.

I am Guest Artist at Restaurant Zero Sette near ExCeL and my largest long-term installation is at The George, Wanstead.

I’ve had a challenging and varied career, have won a number of competitions and started Dance Photographer Of The Year to encourage new talent, help less engaged individuals relate to their culture through dance and to highlight some of the inspirational talent in dance and photography.

What I’m really good at -and love – centres around dance, extreme conditions, communities, events and cultures. Whether it’s an East End jazz dance mashup, Aboriginal tribes dancing up the dust under the stars five days from the nearest town, children in a local school dancing for joy, competitions, parties or Inuits celebrating in the snow, you’ll find no photographer better.